A CLOSER LOOK
Selected Works
Explore a broad range of my work, from print to motion design.
Book & Print Design ›
artbyFORM ›
Discussions ›
First Light Candle Co ›
Motion Graphics ›
Twofold Records ›
Makejoy Studio ›
Photography ›
Miscellanea ›
HI THERE!
I'm Abby Bowser.
Pursuing design since 2017, I'm a creative based in Phoenix, Arizona. To me, design is the cross-section of creativity and functionality. Before I am almost anything, I am an artist; there is joy to be found in everything I do.
Let's Work Together!
I'd love to see what we can make. Shoot me an email at [email protected]!
Book & Print Design
PRINT, LAYOUT DESIGN
Two printed books, Measure Twice, Cut Once and Truth To Tell, designed as part of the Arizona State BSD (Visual Communication Design) program.Measure Twice, Cut Once covers all second and third year process, while Truth To Tell chronicles progress on senior capstone work. Both books are hardcover and case-bound with 80lb satin paper and gloss covers.
artbyFORM
Administration, event management
artbyFORM (FORM) is a 501(c)(3) nonprofit community for online creatives that emphasizes music & art-related charity events. New FORM events are all announced with supporting graphics and teaser videos, each one designed to create a cohesive and memorable aesthetic. FORM has raised over $100,000 for over a dozen charities since 2018.
All Nighter, Vol. 9 Visual Loop - Concept + Illustration by Isaac 'Meepwrath' Rodriguez ›
any% Animated Announcement Video
All Nighter, Vol. 9 Animated Announcement Video
Discussions
Print, Event Branding
A visual identity submitted for ASU Visual Communication Design's Senior Capstone Exhibition, held annually each spring, for students to showcase research on a social issue.Discussions emphasizes that, while good design is crucial, the way we talk about it with one another and connect with it verbally is just as important.
First Light Candle Co.
Brand Identity
Branding for a candle company that emphasizes self-care, soft, warm colors, and a refined visual identity. A striking, yet gentle display type for the logotype paired with an all-caps subtitle gives First Light an inviting brand that draws in customers.
Motion Graphics
Motion Design
A selection of motion graphics, each paying special attention to dynamics, constant motion, and movement that reflects the brand.An extended version of this Demo Reel, with full-length clips of each project shown, can be found here.
Twofold Records
Brand Identity
Logo, signature, and supporting collateral designed after drawing two random characters from a hat, along with a ten-second animation.Twofold Records is a record label emphasizing collaboration and placing artists' music in front of real audiences-- hence, increasing their reach twofold.
Makejoy Studio
Print Design
A variety of collateral for a 2-month long internship with Jennifer Testamarck, a brand & web designer and the owner of Makejoy Studio.Consists of cohesive sets of mockups, designs, and moodboards for various Makejoy-designed brands, creating a library of collateral for Jenn to share with prospective clients.
Photography
Shot on Nikon D3300
A selection of photography, ranging from sports, portraits, and more.
Miscellanea
Design, Art & more
Miscellaneous personal projects that lack comprehensive case studies.
Stellar Remnants - hand-bound 4"x6" booklets of fiction writing
Rediscovered - CD packaging concept
Original button designs
Misc. collages
CD packaging + photography concept for yaego's TELEVISTA (2024)
ROQQCASE product photography
Functional clock design
There's So Much To Look Forward To!
With client projects, charity work, a formal education and more under my belt, I'm thrilled to see what the world ahead of me has in store.
Education
• Bachelor of Science in Design (Visual Communication Design), Arizona State University, Herberger Institute of Design and the Arts, 2020-2024
• Graduated summa cum laude — 4.0 GPA
• Social Issue Capstone Project: Theories, Not Truths — A detailed look into the harm of conspiracy theories and paranoid thinking, displayed in the form of a functional analog clock and a physical 3' x 7' exhibition display. Comprehensively covers how a conspiracy theory forms, historically and socially significant examples, damaging effects therein, and solutions to prevent harmful thinking and encourage good media consumption.
• Graphic Design Senior Student Association (GDSSA) President — responsible for scheduling, coordinating, event managing, researching with, and designing alongside a cohort of 54 designers. Led the cohort in putting on an in-person silent auction of over 500 posters, as well as the annual Senior Capstone Exhibition.
• American Institute Of Graphic Arts (AIGA), ASU Chapter PR Manager — scheduled and designed several posts for @asuaiga on Instagram. Wrote captions and provided interesting content for viewers, maintaining the existing digital presence for AIGA at ASU.
• Relevant coursework: Print, Information Design, Motion Graphics, Web Design, Frontend Web Development, Branding, Layout Design, Exhibit Design
Experience
Member, Board of Directors, artbyFORM, Inc.
March 2020 - Present
• A nonprofit 501(c)(3) organization dedicated to connecting creatives from across the world online, raising over $100,000 for numerous charities since 2018
• Responsible for copywriting, marketing material, merchandise design, storyboarding, branding, and motion graphics
• Moderated and curated a variety of online charity events, such as music production challenges, magazine production, and live music events
• Managed an online community of over 7,000 members
• Strengths in creative compromise, setting deadlines, accepting critiques, and regularly coordinating with 8-10 fellow directors to plan events and design graphics
Trampoline & Tumbling Recreational Coach, North Valley Gymnastics
August 2024 - Present
• Curated specialized daily curriculum for Trampoline & Tumbling (T&T), Ninja, and Tricking classes in order to improve gymnastics skill
• Evaluated athletes' progress and cataloged updates and changes digitally
• Worked quickly and made adjustments to lessons as needed, dependent on any given athlete's ability level
• Communicated with 2-5 coaches regularly to allocate responsibilities, problem solve, and cultivate a welcoming and disciplined environment for a broad youth age range
• Abided by safety and curriculum standards set by USA Gymnastics in order to provide a high-quality gymnastics education with a direct pipeline to the competitive T&T world
Graphic Design Intern, Makejoy Studio
May 2023 - July 2023
• Local design firm focused on branding and web design
• Responsible for assembling and designing supplementary brand materials for the purpose of showcasing to incoming clients
• Assembled cohesive sets of mockups, moodboards, and motion graphics for Makejoy Studio presentation purposes
Social Media Manager, North Valley Gymnastics
August 2019 - August 2023
• Scheduled and designed Instagram and Facebook content for the North Valley Gymnastics, a premier gymnastics center located in Phoenix, AZ
• Photographed, edited, and retouched dynamic shots with a DSLR camera
• Captioned and scheduled posts, providing compelling content for viewers and building a digital presence for NVG
Social Media Manager, Regions 1 & 2 T&T Gymnastics
May 2022 - Present (Seasonal)
• Social Media coverage for the annual Regions 1 & 2 T&T Gymnastics Championships, held in May
• Professional DSLR photography, Instagram Reels, highlight reels, and overall continuous coverage through the duration of the week-long event
• Completed event and equipment set-up and teardown tasks as needed
Summer Camp Coach, North Valley Gymnastics
June 2019 - Present (seasonal)
• Supervising campers aged 4-12 for various activities, such as coach-led trampoline curricula, outdoor water activities, arts & crafts, and group games
• Coordinated with 2-4 coaches to create a safe and welcoming environment for a broad age range
Skills
• Mastery in Photoshop, Illustrator, InDesign, After Effects
• Proficient & experienced in Figma, Adobe XD, HTML/CSS, Lightroom Classic, WordPress, Asana, Notion, Slack
• Comprehensive understanding of designing within a team, creative compromise, and the sketching/brainstorming/refining process
• Self-led; able to work efficiently and independently with or without detailed instruction
Projects
• Pressed For Paper - ASU Visual Communication Design's 16th Annual Poster Show — An in-person silent auction of over 500 posters, donated from designers across the world, to fundraise for ASU VCD's annual Senior Exhibition in the spring. Coordinated a 50+ person cohort, allocated responsibilities, and acted as liaison for the company hired for poster printing.
• FORM - Storybook: Volumes 1 & 2 — A digital art event in which writers develop a short story, musicians compose a song based on their received story, and visual artists design cover art for streaming services. Involved as both an administrator and participant for the 10 writers involved. Browse Volume 1 here, and Volume 2 here.
• Clear Skyes: A Conversation With acloudyskye — An interview with Skye "acloudyskye" Kothari, a Boston-based songwriter and producer, designed into a 12"x9" spread for FORMZINE, Vol. 1. Available to view here.
Hey! I'm Abby.
I Do a Whole Bunch Of Things.
I try everything.
Born and raised in Phoenix, Arizona, I've explored almost every indoor activity in order to beat the brutal Southwestern heat. Since a young age, I've been drawn to two things: art and gymnastics. Most of my life has been built around multimedia creation and athlete training. I grew up making paper-and-glue crafts at the kitchen table before I graduated to an IKEA table in the former playroom of my childhood home. I've tried everything at least once, gained skill at a select few, and enjoyed every single one.
I see the good in everything.
Documenting what I love— whether on a disposable, DSLR, or iPhone camera— allows me to remember every little moment that brings me joy. I seldom forget the people, places, and things that matter to me. My life, both professional and personal, prioritize enjoyment and creating things that come from the heart. There is joy to be found in everything I do!
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Optimism is a force to be reckoned with. Living in the digital age has made me acutely aware of all the problems in need of solving across the globe, but also the goodness of the human spirit. Everything in my life is dictated by the act of not only feeling/being/seeing good, but actively choosing good every time.
Some Trivia: